Creative Direction for Advertising, Film & Music

 

I launched a multimedia design studio in my 20s, and I’ve been at the overwhelming edge of emerging media for three decades. I am known for my elegant ability to balance complex strategies with magical creative ideas. I worked at several big ad agencies. As co-founder and creative director of Robot Repair (NY/LA), I built an industry-leading creative studio from the ground up, developed partnerships with the world’s largest brands, ad agencies, and entertainment companies to create award-winning brand campaigns. I’ve made Super Bowl commercials, print ads, installations, immersive experiences, music videos, podcasts, obscure films, and everything in between. I’ve been an early media explorer, helping to invent and shape entire categories of creative work. I get involved and excited by all aspects of the process. Because I never stop creating, I don’t have a single portfolio, I have several. Please look around the site to see more.

 
 

Awards + Recognition

 
 
 

Brand Experience

 
 

Agencies & Entertainment Companies I’ve worked with:

A24, 180, 215 McCann, 72 and Sunny, Anomaly, Arnold, BBDO, BBH, Berlin Cameron, CAA, Cactus, Carmichael Lynch, Cosmo Street, Cramer-Krasselt, Crispin Porter Bogusky, David & Goliath, Deutsch, Droga 5, EURO RSCG, FCB, Grey, GSD&M, Grandson, Grey, Hill Holliday, Innocean, JWT, Kirshenbaum Bond, Leo Burnett, MAL, McCann, McGarry Bowen, M&C Saatchi, Modernista, Mullen, Ogilvy, Publicis, RGA, RPA, Saatchi & Saatchi, Strawberry Frog, Studio Mococo, Team One, Team People, TBWA Chiat Day, Venables Bell, Wieden Kennedy, Wong Doody, Y&R

 

A misc collection of full-length vids:

 

Lexus "Brilliant" National Broadcast TV 2019

Lexus "Drift Illusion" SuperBowl Spot 2016

The Bureau: XCOM Declassified. Agency: Team One, 2014 AICP award for Sound Design and 2014 winner of the GMA Award for: Best Use of Music.

Music video for Robot Repair's third movie trailer album 'Splintered Edge' featuring Aaron Alden's custom-made instruments from used on the album including this track 'Hemlock'. 2021

CU Hospital "Human Harmonic Project”, turning 4 types of medical data into a generative music composition. Agency: Cactus Communications 2012

A24 Films, Midsommar Promo, Agency: A24 2019

Courtyard Marriott “Proud” Agency: Team One 2018

Buttonhole, for Kid-In Magazine. Created by Alice Bertay, Peter Sluzska, Ivan Abel & Robot Repair, for Kid-In Magazine 2013

Robot Repair promo for artists represented in our music licensing catalogue 2018

Lennox “XC25” Agency: GSD&M 2017

Music for the A24 Podcast, 2018 to Present. Listen to all episodes HERE.

Lexus “Texting” Agency: Team One 2016

“Instruments of Robot Repair” Promo video, Vimeo Staff Pick 2012

S.A.N.S. Designer retrospective 2012

Assassin’s Creed “Unity” Agency: Mistress 2014

LitleBits “Mars” Agency: Team One 2019

Sperry, America’s Cup VR Experience, Agency: Special Guest 2016

Aaron Alden, Undir Ísnum, (Part 4 of 5) features the sandur plains of Markarfljót. Featuring the track 'Parallel Paths' from the album 'Blackfeather'. 2021

Lexus “F” Agency: Team One 2016

Robot Repair, Event design for an in-house party 2013

Google “Home” Agency: 72andsunny, SuperBowl Spot 2016

Raymond James “Kevin” Agency MArtin Williams 2016

Dow “Human Element” for Christian Weber, 2015

Dungeon Hunter, Agency: Psyop 2016

Smashing Pumpkins (Song remake), Agency: McGarry Bowen 2018

Eurythmics (Song remake), Agency: McGarry Bowen 2018

Aaron Alden, Music video for “Cease” from the album AERSA 2019

Google “Live in the Now” Agency: Mullen 2013

Google “Home, Dance Party” Agency: 72andsunny 2016

Google Nexus 4, Agency: 72andsunny 2014

Gap “Fit” for Christian Weber 2017

GE “Slate” 2016

Lexus “GS” Agency: Team One 2017

Lexus “LC500 Reveal” Agency: Team One 2015

Lexus “Break the Circle” Agency: Team One 2014

Mike Pelletier “Performance Capture” 2015

Lexus “Extreme Measures” Agency: Team One 2019

Lexus “Million Data Points” Agency: Team One 2014

AERSA, a short film by Aaron Alden featuring music from the debut album AERSA. 2019

Aaron Alden, Undir Ísnum, (Part 5 of 5) features levitating waterfalls from southern Iceland. Featuring the track 'Rise & Decay' from the album 'Blackfeather'. 2021

Hummer “3 Bears” Agency: Modernista 2005

Hummer “Little Monster” Agency: Modernista 2005